Mind What Matters
Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
Sensory Selling: Engaging Multiple Senses to Enhance Customer Recall
Home › Blog › Sensory Selling Behavioral Neuroscience & Selling Sensory Selling: Engaging Multiple Senses
Building Cognitive Resilience: Coaching Techniques to Strengthen Mental Toughness
Building Cognitive Resilience: Coaching Techniques to Strengthen Mental Toughness | Braintrust Home › Blog ›
The Scarcity Effect: How Limited Offers Activate the Brain’s Urgency Signals
The Scarcity Effect: How Limited Offers Activate the Brain’s Urgency Signals | Braintrust Home ›
Anchoring and Adjustment in Pricing: Neuroscience Tips for Sales Negotiations
Home › Blog › Anchoring and Adjustment in Pricing Behavioral Neuroscience & Selling Anchoring and
Unlocking the Growth Mindset: Neuroscience Strategies for Coaching Breakthroughs
Unlocking the Growth Mindset: Neuroscience Strategies for Coaching Breakthroughs | Braintrust Home › Blog ›
Neural Triggers of Trust: Building Buyer Confidence from First Contact
Neural Triggers of Trust: Building Buyer Confidence from First Contact | Braintrust Home › Blog
