The Silent Killer of Culture: Ineffective Leadership
The Silent Killer of Culture: Ineffective Leadership There’s a silent culture killer that’s been undermining performance, retention, and morale inside organizations for decades. It isn’t a lack of talent. It’s not the economy. And it’s not an overreliance on technology. It’s ineffective internal leadership. Most companies think they have a sales problem, a recruiting problem, […]
How to Use Webinars as a Sales Tool
How to Use Webinars as a Sales Tool Webinars have become a powerful tool for sales professionals, offering a unique platform to connect with prospects, demonstrate value, and build trust—all in real time. Whether you’re generating leads, nurturing prospects, or closing deals, webinars provide an interactive and scalable way to engage your audience and move […]
Selling with Purpose: Aligning Values with Customer Needs
Selling with Purpose: Aligning Values with Customer Needs In today’s sales landscape, buyers expect more than just products or services—they’re looking for meaningful connections and shared values. Selling with purpose goes beyond meeting quotas; it’s about understanding your customer’s needs, aligning with their values, and building trust-based relationships that last. Purpose-driven selling not only fosters […]
The Power of Perspective: Why Shifting Your Perception Unlocks Connection and Success
The Power of Perspective: Why Shifting Your Perception Unlocks Connection and Success In a world where personal experiences shape every thought, decision, and belief, it’s easy to get caught in the trap of our own perception. How we interpret a situation can feel so right, so justified, that we forget there are countless other lenses […]
The Art of Following Up: When and How to Reconnect
The Art of Following Up: When and How to Reconnect Following up is one of the most critical aspects of the sales process. It’s where relationships are built, trust is solidified, and deals are closed. Yet, many sales professionals struggle to find the right balance between persistence and patience, often worrying about coming across as […]
Understanding Buyer Personas to Tailor Your Sales Approach
Understanding Buyer Personas to Tailor Your Sales Approach In sales, one size doesn’t fit all. Every buyer has unique needs, challenges, and goals, and tailoring your approach to resonate with them is key to building trust and closing deals. This is where buyer personas come into play. A buyer persona is a detailed representation of […]
Strategies for Managing a High-Performing Sales Team
Strategies for Managing a High-Performing Sales Team Leading a high-performing sales team requires more than just meeting quotas—it’s about fostering a culture of collaboration, accountability, and continuous improvement. Effective management ensures your team has the tools, motivation, and support to consistently deliver results while staying engaged and satisfied in their roles. At Braintrust, we’ve worked […]
The Power of Your Words: How Spontaneous Trait Transference Shapes Perceptions of You
The Power of Your Words: How Spontaneous Trait Transference Shapes Perceptions of You We’ve all been there—engaging in conversations where we discuss others, whether praising their strengths or venting about their flaws. But did you know that every time you describe someone, you’re also shaping how others perceive you? This phenomenon, known as spontaneous trait […]
The Importance of Sales Training for Skill Development
The Importance of Sales Training for Skill Development Sales training is more than a corporate checkbox—it’s a strategic investment in the growth and success of your team. In a rapidly evolving business landscape, where buyers are more informed and markets more competitive, the ability to adapt, innovate, and connect with customers is essential. Effective sales […]
Effective Negotiation Techniques for Sales Professionals
Effective Negotiation Techniques for Sales Professionals Negotiation is at the heart of successful sales. It’s the bridge between presenting value and closing a deal. For sales professionals, mastering negotiation is about more than securing agreements—it’s about building trust, fostering collaboration, and creating outcomes that satisfy both parties. Effective negotiation techniques can transform challenging conversations into […]
