Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
Coaching Conversations That Bypass Defensive Reactions
Defensiveness isn’t stubbornness, it’s a threat response. Here’s the neuroscience of coaching conversations that keep the brain open instead of triggering a shutdown.
Why Are Managers The #1 Driver Of Attrition?
Employees don’t quit companies, they quit a threat state their manager creates. Here’s the neuroscience of why manager quality drives attrition, and what fixes it.
Discounting Under Pressure: The Amygdala’s Role In Concessions
Reps don’t discount because of price. They discount because the amygdala reads deal pressure as threat. Here’s the neuroscience of the concession reflex.
How to Measure Whether Training Changed Field Behavior
Manager impressions aren’t proof training worked. Here’s why self-reported behavior change is unreliable, and how to measure it directly.
Why Does Sales Training Stop Working After 90 Days?
Sales training doesn’t fail because reps forget it. It fails because the old habit was never out-practiced. Here’s the neuroscience of why.
The Neuroscience of Buyer Trust: Friend-or-Foe Before Facts
Before buyers evaluate your pitch, their brain decides if you’re a threat. Here’s the neuroscience behind trust, and how to earn it first.
Developing the Next Generation of Leaders: Strategies for Internal Succession Planning
