Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
NeuroSelling® vs SPIN Selling: What’s the Difference?
SPIN Selling structures the questions a rep asks; NeuroSelling® governs whether the buyer’s brain trusts the rep enough to answer them honestly. Here is how the two compare and combine.
NeuroSelling vs Sandler: What’s The Difference?
NeuroSelling® and Sandler both reject the hard pitch, but Sandler is a process for qualifying deals while NeuroSelling® is a brain-science method for earning buyer trust. Here is how they compare.
Why Does Psychological Safety Matter for Sales Performance?
Psychological safety drives sales performance because a brain that feels safe forecasts honestly, takes coaching, and tries new approaches. Braintrust’s NeuroCoaching links team safety to revenue.
How Do You Build Trust on a Team as a Sales Manager?
Sales managers build team trust by managing the brain’s threat response first: consistent behavior, transparent reasoning, and coaching that protects status before it corrects performance.
Sales Training as Event vs. Sales Training as System
Every January, thousands of sales organizations converge on convention centers and resort hotels for their
How Do I Improve My Sales Leadership Skills
To improve your sales leadership skills, shift from managing deals to coaching people, the highest-leverage change a sales leader can make. Here is how, grounded in neuroscience.
Developing the Next Generation of Leaders: Strategies for Internal Succession Planning
