Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
How to Build a Learning Transfer Plan That Survives a PE-Backed Growth Sprint
Most learning-transfer plans are built for a company that no longer exists by the time they’re needed. They assume a stable org chart, a fixed cohort of managers, and ninety quiet days between a workshop and whatever comes next.
What Do You Do When Your Best Performer Refuses to Develop Anyone Else?
Your best performer isn’t refusing to develop other people because they’re selfish or difficult. In most cases they are refusing because, below the level of conscious intention, they do not believe it will work.
10 Statistics That Reveal Why Manufacturing Sales Enablement Can’t Wait
Manufacturing sales enablement leaders keep hearing two separate stories. One is about a shrinking, aging technical workforce. The other is about reps forgetting training within weeks of certification.
Why ‘No Decision’ Is Your Toughest Competitor
Your last deal did not lose to a competitor. It lost to a version of your buyer who would rather live with a familiar problem than risk an unfamiliar fix.
What Is Desirable Difficulty? Why Easier Training Fails Your Team
Desirable difficulty is the deliberate use of learning conditions that feel harder in the moment but produce stronger, more durable retention over time.
Can a Branch Manager Really Coach a Team While Still Carrying Their Own Book of Business?
Wealth management firms and retail banks have spent years promoting the best producer into the branch manager seat, then handing that person a coaching mandate for the same advisors they used to compete against for referrals, prospects, and top-tier accounts. Send that manager to a coaching workshop and the skills still will not transfer.
Developing the Next Generation of Leaders: Strategies for Internal Succession Planning
