Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
Sales Methodology vs Training vs Coaching
A sales methodology is the approach, sales training teaches it, and sales coaching reinforces it. Here is how the three differ and why you need all three to change behavior.
Why Great Salespeople Fail As Managers
Great salespeople fail as managers because the skills that make a top seller are not the skills that build followership. Here is the neuroscience and how to fix it.
Is Sales Training Worth the Money? What’s the Real ROI?
Sales training is worth the money when it changes behavior and is measured in revenue. Here is how to judge the ROI, with real numbers from a 12-month study.
How To Evaluate A Leadership Development Company
How to evaluate a leadership development company: the criteria and questions that separate programs that change how managers lead from ones that fade. A buyer’s guide for HR and L&D leaders.
How To Evaluate A Sales Training Company
How to evaluate a sales training company: the criteria and the questions that separate programs that change behavior from ones that fade. A buyer’s guide for revenue leaders.
Sales Training For Experienced Reps vs New Hires
Experienced reps and new hires need different sales training because their brains are in different states. Here is why one program fails both and how to train each.
Developing the Next Generation of Leaders: Strategies for Internal Succession Planning
