Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
How Do I Improve My Sales Leadership Skills
To improve your sales leadership skills, shift from managing deals to coaching people, the highest-leverage change a sales leader can make. Here is how, grounded in neuroscience.
Do AI Sales Roleplays Actually Work
AI sales roleplays work when it reinforces a sound methodology, and backfires when it doesn’t. Here is what AI practice can and cannot do, and how to use it well.
Why Do My Reps Keep Discounting Instead Of Holding Price
Reps discount because cutting price relieves their own anxiety, not the buyer’s objection. Here is the neuroscience of why reps reach for discounts and how to stop it.
Sales Methodology vs Training vs Coaching
A sales methodology is the approach, sales training teaches it, and sales coaching reinforces it. Here is how the three differ and why you need all three to change behavior.
Why Great Salespeople Fail As Managers
Great salespeople fail as managers because the skills that make a top seller are not the skills that build followership. Here is the neuroscience and how to fix it.
Is Sales Training Worth the Money? What’s the Real ROI?
Sales training is worth the money when it changes behavior and is measured in revenue. Here is how to judge the ROI, with real numbers from a 12-month study.
Developing the Next Generation of Leaders: Strategies for Internal Succession Planning
