Mind What Matters
Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
Information Asymmetry Is Gone. Now What?
For most of sales history, sellers held a decisive advantage: they knew more than buyers.
The Death of the Linear Sales Process
For decades, sales methodologies have been built around a linear assumption: buyers move through predictable
Your Buyers’ Brains Have Evolved. Your Sales Training Hasn’t
Every year, organizations invest billions in sales training programs that produce almost no lasting behavior
Skills vs. Behaviors: The Training Gap Nobody Talks About
There’s a fundamental gap at the heart of sales training that most organizations never recognize: the
Why Your Sales Training ROI Is a Fiction
Every year, organizations invest billions in sales training programs that produce almost no lasting behavior
Why Your Best Reps Ignore Everything They Learned in Traditional Sales Training
There’s a pattern that plays out in virtually every sales organization: top performers attend mandatory
Emotional Intelligence: A Quick Overview
Emotional Intelligence: A Quick Overview
The uncomfortable math behind the 87% knowledge loss within 30 days—and what it actually costs.
The uncomfortable math behind the 87% knowledge loss within 30 days—and what it actually costs.
The uncomfortable math behind the 87% knowledge loss within 30 days—and what it actually costs.
The uncomfortable math behind the 87% knowledge loss within 30 days—and what it actually costs.
