Mind What Matters
Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
NeuroAnchoring in Coaching: How to Create Lasting Behavioral Change
It was a Wednesday morning in Chicago, in a quiet suburban office just off the
Sensory Selling: Engaging Multiple Senses to Enhance Customer Recall
In a crowded marketplace, being memorable is everything. And yet, most sales experiences still rely
Building Cognitive Resilience: Coaching Techniques to Strengthen Mental Toughness
Lena was one of those leaders everyone admired—sharp, empathetic, steady under pressure. But in our
The Scarcity Effect: How Limited Offers Activate the Brain’s Urgency Signals
The phrase “limited-time offer” is more than a marketing gimmick—it’s a neuroscientific lever. The scarcity
Anchoring and Adjustment in Pricing: Neuroscience Tips for Sales Negotiations
Anchoring and adjustment is one of the most potent—and underutilized—tools in the sales negotiator’s arsenal.
Unlocking the Growth Mindset: Neuroscience Strategies for Coaching Breakthroughs
Jared sat across from me, arms crossed, lips pressed into a thin line. The numbers
Emotional Intelligence: A Quick Overview
Emotional Intelligence: A Quick Overview
