Mind What Matters
Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
Leveraging the Peak–End Rule: Become a Seller That Leaves a Lasting Impression
There’s a common belief in sales that prospects make decisions based on the totality of
Coaching in Uncertainty: How to Help Clients Navigate Change, Ambiguity, and Stress
If you coach leaders today, there is one common thread running through nearly every conversation:
The Brain on Story: Structuring Case Studies to Activate Neural Engagement
Case studies are often treated like formal proof—a tidy document filled with data, timelines, and
Emotional Intelligence: A Quick Overview
Emotional Intelligence: A Deep Dive Into the Most Valuable Leadership Skill If you’ve worked in
Emotional Economics: How Feelings Influence Purchase Decisions
We like to believe we’re rational buyers. Yet, emotional economics says otherwise. We assume we
Virtual Selling Mastery: Overcoming Cognitive Biases in Remote Demos
Remote selling isn’t just selling in a different location—it’s selling in a different mental environment.
Emotional Intelligence: A Quick Overview
Emotional Intelligence: A Quick Overview
