Mind What Matters
Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
Virtual Selling Mastery: Overcoming Cognitive Biases in Remote Demos
Remote selling isn’t just selling in a different location—it’s selling in a different mental environment.
Change Barriers: What Are They and How to Avoid Them
Understanding how the brain responds to change (what we call Change Barriers) is one of
Framing for Persuasion: Crafting Sales Messages That Resonate with the Brain
Why do two people hear the same sales messages—and only one buys?It’s not always the
Harnessing the Brain’s Reward Pathways: Positive Reinforcement in Coaching
Jason lit up when we talked about the team win. Not because it meant hitting
The Neuroscience of Social Proof: Using Testimonials to Drive Conversions
The Neuroscience of Social Proof: Using Testimonials to Drive Conversions In a world overflowing with
From Awareness to Action: Using Mindfulness to Enhance Coaching Outcomes
Carla always came to our sessions prepared. Bullet points. Status updates. Action items. On paper,
Emotional Intelligence: A Quick Overview
Emotional Intelligence: A Quick Overview
