Mind What Matters
Insights focused around sales enablement and leadership development.
The Scarcity Effect: How Limited Offers Activate the Brain’s Urgency Signals
The phrase “limited-time offer” is more than a marketing gimmick—it’s a neuroscientific lever. The scarcity
Anchoring and Adjustment in Pricing: Neuroscience Tips for Sales Negotiations
Anchoring and adjustment is one of the most potent—and underutilized—tools in the sales negotiator’s arsenal.
Unlocking the Growth Mindset: Neuroscience Strategies for Coaching Breakthroughs
Jared sat across from me, arms crossed, lips pressed into a thin line. The numbers
Neural Triggers of Trust: Building Buyer Confidence from First Contact
Building trust is the cornerstone of every successful sales relationship. But what happens in the
Coaching Without a Shared Vision? That’s Just Managing
Coaching Without a Shared Vision? That’s Just Managing.Why Alignment Is the Missing Ingredient in Most
What Sellers Are Taught to Say Isn’t What Buyers Actually Hear
What Sellers Are Taught to Say Isn’t What Buyers Actually HearWhy Deals Get Stuck—And How
The Trust Gap: Why Modern Buyers Do Not Believe Your Reps (Even When They Are Right)
The Trust Gap: Why Modern Buyers Do Not Believe Your Reps Even When They Are Right
