Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
How to Measure Whether Training Changed Field Behavior
Manager impressions aren’t proof training worked. Here’s why self-reported behavior change is unreliable, and how to measure it directly.
Why Does Sales Training Stop Working After 90 Days?
Sales training doesn’t fail because reps forget it. It fails because the old habit was never out-practiced. Here’s the neuroscience of why.
The Neuroscience of Buyer Trust: Friend-or-Foe Before Facts
Before buyers evaluate your pitch, their brain decides if you’re a threat. Here’s the neuroscience behind trust, and how to earn it first.
What Makes Leadership Development Effective
What separates leadership development that changes behavior from training that fades: the science of how leaders actually change, and what to demand from a program.
How to Evaluate a Sales Training Company
A buyer’s framework for evaluating a sales training company: the seven criteria that predict whether the program changes behavior or fades in 90 days.
Enterprise Sales Training: A Guide for Revenue Leaders
What enterprise sales training requires that mid-market programs miss: multi-stakeholder dynamics, long cycles, and the neuroscience of group buying decisions.
Developing the Next Generation of Leaders: Strategies for Internal Succession Planning
