Mind What Matters
Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
The Forgetting Curve Is Eating Your Training Budget
There’s a fundamental gap at the heart of sales training that most organizations never recognize:
Skills vs. Behaviors: The Training Gap Nobody Talks About
There’s a fundamental gap at the heart of sales training that most organizations never recognize:
The Rep Factory Model: How Sales Training Became a Commodity
The sales training industry has evolved into what can only be described as a “rep
Why Your Sales Training ROI Is a Fiction
The uncomfortable math behind the 87% knowledge loss within 30 days—and what it actually costs.
The Neuroscience Leaders Need to Understand Before 2026 Begins
As organizations look toward 2026, most are investing heavily in strategy, technology, and structural change.
Why AI Will Matter More in 2026 and Why It Still Won’t Save Poor Communication
As organizations look ahead to 2026, one assumption feels nearly universal: AI will play a
Coaching in the Age of AI: What Machines Cannot Teach Your Managers
Coaching in the Age of AI: What Machines Cannot Teach Your Managers
