Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
From Manager to Coach: Embedding NeuroCoaching® into Your Leadership Routine
Leadership used to be about control. Today, it’s about connection. The leaders who thrive in
Why Neuroscience Is the Missing Ingredient in Modern Sales Training
For decades, sales training has focused on tactics: closing techniques, objection handling, and scripted messaging.
Rehumanizing Science: Why Empathy Is the New Competitive Advantage in Life Sciences
Life sciences has always been an industry built on purpose—advancing medicine, improving outcomes, and extending
Digital Coaching, AI Reinforcement & the Future of Behavior Change at Scale
Sales isn’t about convincing—it’s about connecting. Yet, despite decades of training and technology, many sales
The Neuroscience of Storytelling in Sales: How to Craft Stories That Move Buyers
Sales isn’t about convincing—it’s about connecting. Yet, despite decades of training and technology, many sales
Coaching Without Labels
Recently, I had the privilege of seeing label•less, an Off-Broadway musical created by Drew and
Emotional Intelligence: A Quick Overview
