Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
Measuring Behavior Change, Not Knowledge Transfer
Sales training has a measurement problem: it measures the wrong things. Traditional assessment focuses on
The Correlation Trap: Why Post-Training Revenue Bumps Don’t Mean What You Think
Sales leaders often point to revenue increases following training as proof of ROI. “We implemented
Vanity Metrics in Sales Training: Completion Rates, Smile Sheets, and Other Lies
The sales training industry has perfected the art of measurement theater tracking metrics that look
Consensus Buying Killed the Hero Rep
For generations, sales training was built around a simple model: identify the decision-maker, build a
Why “Always Be Closing” Creates Always Be Losing
“Always Be Closing” has been a sales mantra for decades, immortalized in films and embedded in sales
Selling Power 2026 Recognition
Recognition highlights how Braintrust’s sales and leadership training with AI-roleplay reinforcement helps clients increase sales productivity by an average of 27%.
Developing the Next Generation of Leaders: Strategies for Internal Succession Planning
