Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
9 Signs Your Sales Roleplay Is Training Your Sellers the Wrong Way
Most roleplay audits grade the exercise: was the scenario realistic, did the manager give feedback, did the rep hit the talking points. This one grades the seller who walks out of it.
Is Neuroscience-Based Sales Training Worth It for Enterprise Companies?
Enterprise leaders are right to be skeptical of sales training. Here is when neuroscience-based programs are worth the investment, and when the label is just a label.
What Makes a Manager Ready to Lead, Not Just Perform?
The top performer is not the safest bet for leadership. Here is what readiness to lead actually looks like in the brain, and how to spot and build it.
How Do You Build Psychological Safety on a Team?
Psychological safety is a neurological state, not a mood. Here is what the brain is actually reading, and how leaders build safety that holds under pressure.
Coaching Conversations That Bypass Defensive Reactions
Defensiveness isn’t stubbornness, it’s a threat response. Here’s the neuroscience of coaching conversations that keep the brain open instead of triggering a shutdown.
Why Are Managers The #1 Driver Of Attrition?
Employees don’t quit companies, they quit a threat state their manager creates. Here’s the neuroscience of why manager quality drives attrition, and what fixes it.
Developing the Next Generation of Leaders: Strategies for Internal Succession Planning
