Mind What Matters
Insights focused around sales enablement and leadership development.

The Science of Neuroplasticity: Designing Coaching Interventions That Stick
The Science of Neuroplasticity: Designing Coaching Interventions That Stick It’s the coaching dream: a client

NeuroLeadership Principles Every Coach Should Know
NeuroLeadership Principles Every Coach Should Know A VP of HR once said during a coaching

Coaching for Self-Regulation: Techniques to Master Emotional Control
Coaching for Self-Regulation: Techniques to Master Emotional Control A regional sales leader sat across from

NeuroSelling® Changed Everything I Thought I Knew About Sales
When I first joined Braintrust, I came from a world of sales training programs. I

AI and the Cognitive Load: Using Automation to Streamline the Buyer Journey
AI and the Cognitive Load: Using Automation to Streamline the Buyer Journey Not long ago,

Overcoming Analysis Paralysis: Simplifying Choices to Drive Buyer Action
Overcoming Analysis Paralysis: Simplifying Choices to Drive Buyer Action A few years ago, we were
Dopamine-Driven Goal Setting: Motivating Change with Neuroscience
Dopamine-Driven Goal Setting: Motivating Change with Neuroscience

