Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
Culture Eats Training for Breakfast
Peter Drucker famously observed that culture eats strategy for breakfast. The same is true for
The Manager Gap: Training Reps While Ignoring the People Who Coach Them
Sales organizations invest heavily in rep training and wonder why it doesn’t stick. The answer
NeuroCoaching® vs Brain-Based Coaching: What’s the Difference?
Brain-based coaching and Braintrust’s NeuroCoaching® both apply neuroscience to leadership, but they come from different lineages and solve different problems. Here is an honest comparison.
NeuroCoaching® vs the GROW Model: What’s the Difference?
The GROW model gives a manager a structure for a coaching conversation; NeuroCoaching® gives them the brain science of why that conversation changes behavior. Here is how they compare.
NeuroSelling® vs SPIN Selling: What’s the Difference?
SPIN Selling structures the questions a rep asks; NeuroSelling® governs whether the buyer’s brain trusts the rep enough to answer them honestly. Here is how the two compare and combine.
NeuroSelling vs Sandler: What’s The Difference?
NeuroSelling® and Sandler both reject the hard pitch, but Sandler is a process for qualifying deals while NeuroSelling® is a brain-science method for earning buyer trust. Here is how they compare.
Developing the Next Generation of Leaders: Strategies for Internal Succession Planning
