Mind What Matters
Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.

Staying Out of the ICU: Intensive Conversations Unit
Staying Out of the ICU: Intensive Conversations Unit | Braintrust Home › Blog › Staying

Microexpressions in Sales: Reading Subtle Cues to Tailor Your Pitch
Microexpressions in Sales: Reading Subtle Cues to Tailor Your Pitch | Braintrust Home › Blog

Leveraging the Peak–End Rule: Become a Seller That Leaves a Lasting Impression
Leveraging the Peak-End Rule: Become a Seller That Leaves a Lasting Impression | Braintrust Home

Coaching in Uncertainty: How to Help Clients Navigate Change, Ambiguity, and Stress
Coaching in Uncertainty: How to Help Clients Navigate Change, Ambiguity, and Stress | Braintrust Home

The Brain on Story: Structuring Case Studies to Activate Neural Engagement
The Brain on Story: Structuring Case Studies to Activate Neural Engagement | Braintrust Home ›

Emotional Intelligence: A Quick Overview
Emotional Intelligence: A Deep Dive Into the Most Valuable Leadership Skill | Braintrust Home ›
Developing the Next Generation of Leaders: Strategies for Internal Succession Planning