Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
How Do You Build Trust on a Team as a Sales Manager?
Sales managers build team trust by managing the brain’s threat response first: consistent behavior, transparent reasoning, and coaching that protects status before it corrects performance.
Sales Training as Event vs. Sales Training as System
Every January, thousands of sales organizations converge on convention centers and resort hotels for their
How Do I Improve My Sales Leadership Skills
To improve your sales leadership skills, shift from managing deals to coaching people, the highest-leverage change a sales leader can make. Here is how, grounded in neuroscience.
Do AI Sales Roleplays Actually Work
AI sales roleplays work when it reinforces a sound methodology, and backfires when it doesn’t. Here is what AI practice can and cannot do, and how to use it well.
Why Do My Reps Keep Discounting Instead Of Holding Price
Reps discount because cutting price relieves their own anxiety, not the buyer’s objection. Here is the neuroscience of why reps reach for discounts and how to stop it.
Sales Methodology vs Training vs Coaching
A sales methodology is the approach, sales training teaches it, and sales coaching reinforces it. Here is how the three differ and why you need all three to change behavior.
Developing the Next Generation of Leaders: Strategies for Internal Succession Planning
