Mind What Matters
Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
The Brain on Story: Structuring Case Studies to Activate Neural Engagement
Case studies are often treated like formal proof—a tidy document filled with data, timelines, and
Emotional Intelligence: A Quick Overview
Emotional Intelligence: A Deep Dive Into the Most Valuable Leadership Skill If you’ve worked in
Emotional Economics: How Feelings Influence Purchase Decisions
We like to believe we’re rational buyers. Yet, emotional economics says otherwise. We assume we
Virtual Selling Mastery: Overcoming Cognitive Biases in Remote Demos
Remote selling isn’t just selling in a different location—it’s selling in a different mental environment.
Change Barriers: What Are They and How to Avoid Them
Understanding how the brain responds to change (what we call Change Barriers) is one of
Framing for Persuasion: Crafting Sales Messages That Resonate with the Brain
Why do two people hear the same sales messages—and only one buys?It’s not always the
Emotional Intelligence: A Quick Overview
Emotional Intelligence: A Quick Overview
