In the dynamic world of B2B sales, the significance of training and development cannot be overstated. These are the core pillars of sales enablement, critical for equipping sales teams with the necessary skills and knowledge to succeed in today’s competitive landscape. As a B2B sales

When you think about your last sales training session, how much of the learning and skills did you or your team apply?  The statistics around this subject are quite discouraging. 70% of employees report that they don’t have mastery of the skills needed to do their

Growing up, our weekends were synonymous with home improvement projects. Whether it was a task assigned by my mother or a spontaneous endeavor, my father’s meticulous preparation set the tone for success. Take, for instance, the time he tackled replacing a three-foot section of baseboard

As B2B sales leaders, we’ve witnessed firsthand the transformative power of effective sales training. However, the success of any training program is heavily influenced by the role played by leadership.  In the B2B sector, where sales processes are complex and high-stakes, leaders must not only