Mind What Matters
Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.

Braintrust 2025 Inc 5000
We’re proud to share some exciting news: Braintrust has been recognized on the prestigious Inc.

The Science of Neuroplasticity: Designing Coaching Interventions That Stick
The Science of Neuroplasticity: Designing Coaching Interventions That Stick It’s the coaching dream: a client

NeuroLeadership Principles Every Coach Should Know
NeuroLeadership Principles Every Coach Should Know A VP of HR once said during a coaching

Coaching for Self-Regulation: Techniques to Master Emotional Control
Coaching for Self-Regulation: Techniques to Master Emotional Control A regional sales leader sat across from

NeuroSelling® Changed Everything I Thought I Knew About Sales
When I first joined Braintrust, I came from a world of sales training programs. I

AI and the Cognitive Load: Using Automation to Streamline the Buyer Journey
AI and the Cognitive Load: Using Automation to Streamline the Buyer Journey Not long ago,
Emotional Intelligence: A Quick Overview
Emotional Intelligence: A Quick Overview