Mind What Matters
Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
AI and the Cognitive Load: Using Automation to Streamline the Buyer Journey
AI and the Cognitive Load: Using Automation to Streamline the Buyer Journey Not long ago,
Overcoming Analysis Paralysis: Simplifying Choices to Drive Buyer Action
Overcoming Analysis Paralysis: Simplifying Choices to Drive Buyer Action A few years ago, we were
The Power of Mental Models: Coaching Clients to See New Possibilities
The Power of Mental Models: Coaching Clients to See New Possibilities If you’ve coached long
Your Coaching Climate: Let’s Improve It
Why Your Organization’s Growth Depends on the Conversations You Normalize Every leader wants better outcomes.
The Role of Oxytocin in Customer Loyalty: Building Bonds That Last
The Neuroscience of Trust and How It Fuels Repeat Business Sales professionals often think of
Staying Out of the ICU: Intensive Conversations Unit
Why Avoiding Tough Conversations Puts Your Leadership—and Your People—at Risk Every coach, leader, and manager
Emotional Intelligence: A Quick Overview
Emotional Intelligence: A Quick Overview
