Mind What Matters
Insights focused around sales enablement and leadership development.
Leveraging the Peak–End Rule: Become a Seller That Leaves a Lasting Impression
There’s a common belief in sales that prospects make decisions based on the totality of
Coaching in Uncertainty: How to Help Clients Navigate Change, Ambiguity, and Stress
If you coach leaders today, there is one common thread running through nearly every conversation:
The Brain on Story: Structuring Case Studies to Activate Neural Engagement
Case studies are often treated like formal proof—a tidy document filled with data, timelines, and
Emotional Intelligence: A Quick Overview
Emotional Intelligence: A Deep Dive Into the Most Valuable Leadership Skill If you’ve worked in
Emotional Economics: How Feelings Influence Purchase Decisions
We like to believe we’re rational buyers. Yet, emotional economics says otherwise. We assume we
Virtual Selling Mastery: Overcoming Cognitive Biases in Remote Demos
Remote selling isn’t just selling in a different location—it’s selling in a different mental environment.
