Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.

How To Evaluate A Leadership Development Company
How to evaluate a leadership development company: the criteria and questions that separate programs that change how managers lead from ones that fade. A buyer’s guide for HR and L&D leaders.

How To Evaluate A Sales Training Company
How to evaluate a sales training company: the criteria and the questions that separate programs that change behavior from ones that fade. A buyer’s guide for revenue leaders.

Sales Training For Experienced Reps vs New Hires
Experienced reps and new hires need different sales training because their brains are in different states. Here is why one program fails both and how to train each.

How Do You Coach a Top Performer Who Thinks They Don’t Need It?
You coach a resistant top performer by giving them a new lens instead of correction, and by framing coaching as edge, not repair. Here is how to get a star rep to engage.

Why Veteran Sellers Stop Improving (And How to Get Them Growing Again)
Veteran sellers stop improving because expertise turns their selling into automatic habit that resists new information. Here is the neuroscience and how to restart growth.

Advanced Sales Training For Experienced Sellers
Most sales training fails veteran reps — not because they lack motivation, but because expertise makes behavior automatic. Here’s what actually works.
Developing the Next Generation of Leaders: Strategies for Internal Succession Planning