Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
Why ‘No Decision’ Is Your Toughest Competitor
Your last deal did not lose to a competitor. It lost to a version of your buyer who would rather live with a familiar problem than risk an unfamiliar fix.
What Is Desirable Difficulty? Why Easier Training Fails Your Team
Desirable difficulty is the deliberate use of learning conditions that feel harder in the moment but produce stronger, more durable retention over time.
Can a Branch Manager Really Coach a Team While Still Carrying Their Own Book of Business?
Wealth management firms and retail banks have spent years promoting the best producer into the branch manager seat, then handing that person a coaching mandate for the same advisors they used to compete against for referrals, prospects, and top-tier accounts. Send that manager to a coaching workshop and the skills still will not transfer.
9 Signs Your Sales Roleplay Is Training Your Sellers the Wrong Way
Most roleplay audits grade the exercise: was the scenario realistic, did the manager give feedback, did the rep hit the talking points. This one grades the seller who walks out of it.
Is Neuroscience-Based Sales Training Worth It for Enterprise Companies?
Enterprise leaders are right to be skeptical of sales training. Here is when neuroscience-based programs are worth the investment, and when the label is just a label.
What Makes a Manager Ready to Lead, Not Just Perform?
The top performer is not the safest bet for leadership. Here is what readiness to lead actually looks like in the brain, and how to spot and build it.
