Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.
How to Evaluate a Sales Training Company
A buyer’s framework for evaluating a sales training company: the seven criteria that predict whether the program changes behavior or fades in 90 days.
Enterprise Sales Training: A Guide for Revenue Leaders
What enterprise sales training requires that mid-market programs miss: multi-stakeholder dynamics, long cycles, and the neuroscience of group buying decisions.
Advanced Sales Training: What It Is and Who It’s For
What advanced sales training actually means, how it differs from foundational programs, and why experienced reps need a different kind of development.
How to Choose a Leadership Development Program
A buyer’s framework for choosing a leadership development program: the criteria that predict whether managers actually lead differently, or just attend.
Cognitive Load and the Overwhelmed Buyer
Modern B2B buyers are cognitively overwhelmed. They face more information, more options, more stakeholders, and
The Trust Paradox in B2B Sales
Trust is the foundation of B2B sales. Without it, buyers don’t share information, don’t provide
Developing the Next Generation of Leaders: Strategies for Internal Succession Planning
