Mind What Matters
Insights on selling, leading, and the neuroscience behind both.
Practical thinking from the Braintrust team on the communication habits that drive sales performance and leadership impact.

NeuroLeadership Principles Every Coach Should Know
NeuroLeadership Principles Every Coach Should Know A VP of HR once said during a coaching

Coaching for Self-Regulation: Techniques to Master Emotional Control
Coaching for Self-Regulation: Techniques to Master Emotional Control A regional sales leader sat across from

NeuroSelling® Changed Everything I Thought I Knew About Sales
When I first joined Braintrust, I came from a world of sales training programs. I

AI and the Cognitive Load: Using Automation to Streamline the Buyer Journey
AI and the Cognitive Load: Using Automation to Streamline the Buyer Journey Not long ago,

Overcoming Analysis Paralysis: Simplifying Choices to Drive Buyer Action
Overcoming Analysis Paralysis: Simplifying Choices to Drive Buyer Action A few years ago, we were

The Power of Mental Models: Coaching Clients to See New Possibilities
The Power of Mental Models: Coaching Clients to See New Possibilities If you’ve coached long
Emotional Intelligence: A Quick Overview
Emotional Intelligence: A Quick Overview