Mind What Matters
Insights focused around sales enablement and leadership development.

Coaching in Uncertainty: How to Help Clients Navigate Change, Ambiguity, and Stress
If you coach leaders today, there is one common thread running through nearly every conversation:

The Brain on Story: Structuring Case Studies to Activate Neural Engagement
Case studies are often treated like formal proof—a tidy document filled with data, timelines, and

Emotional Intelligence: A Quick Overview
Emotional Intelligence: A Deep Dive Into the Most Valuable Leadership Skill If you’ve worked in

Emotional Economics: How Feelings Influence Purchase Decisions
We like to believe we’re rational buyers. Yet, emotional economics says otherwise. We assume we

Virtual Selling Mastery: Overcoming Cognitive Biases in Remote Demos
Remote selling isn’t just selling in a different location—it’s selling in a different mental environment.

Change Barriers: What Are They and How to Avoid Them
Understanding how the brain responds to change (what we call Change Barriers) is one of
Sleep, that seemingly simple act of rest and recovery, holds a profound significance in our lives.
