Mind What Matters
Insights focused around sales enablement and leadership development.
Building Cognitive Resilience: Coaching Techniques to Strengthen Mental Toughness
Lena was one of those leaders everyone admired—sharp, empathetic, steady under pressure. But in our
The Scarcity Effect: How Limited Offers Activate the Brain’s Urgency Signals
The phrase “limited-time offer” is more than a marketing gimmick—it’s a neuroscientific lever. The scarcity
Anchoring and Adjustment in Pricing: Neuroscience Tips for Sales Negotiations
Anchoring and adjustment is one of the most potent—and underutilized—tools in the sales negotiator’s arsenal.
Unlocking the Growth Mindset: Neuroscience Strategies for Coaching Breakthroughs
Jared sat across from me, arms crossed, lips pressed into a thin line. The numbers
Neural Triggers of Trust: Building Buyer Confidence from First Contact
Building trust is the cornerstone of every successful sales relationship. But what happens in the
Coaching Without a Shared Vision? That’s Just Managing
Coaching Without a Shared Vision? That’s Just Managing.Why Alignment Is the Missing Ingredient in Most
Dopamine-Driven Goal Setting: Motivating Change with Neuroscience
Dopamine-Driven Goal Setting: Motivating Change with Neuroscience
