Mind What Matters
Insights focused around sales enablement and leadership development.

Cognitive Reframing: Coaching Clients Through Perspective Shifts
When clients feel stuck, it’s rarely because they lack skill. More often, it’s because they’re

AI in Sales: How Neuroscience Makes Conversations More Human
Sales has always been about people – building trust and personal connections. It might sound

AI and Humans: The Future of Sales
In a world where AI is reshaping every facet of business, from operations to outreach,

Integrating Mirror Neuron Insights: Fostering Empathy and Connection in Coaching
Integrating Mirror Neuron Insights: Fostering Empathy and Connection in Coaching It happened during a virtual

Braintrust 2025 Inc 5000
We’re proud to share some exciting news: Braintrust has been recognized on the prestigious Inc.

The Science of Neuroplasticity: Designing Coaching Interventions That Stick
The Science of Neuroplasticity: Designing Coaching Interventions That Stick It’s the coaching dream: a client
The Trust Gap: Why Modern Buyers Do Not Believe Your Reps (Even When They Are Right)
The Trust Gap: Why Modern Buyers Do Not Believe Your Reps Even When They Are Right